bell

Privacy Policy

Established: July 12, 2026 / Revised: October 8, 2026

This English version is provided for reference. In the event of any discrepancy, the Japanese version prevails.

This Privacy Policy sets out what information the operator ("we"/"us") of the Shopify app "bell ‑ AI Chat Assistant" (the "App") and its introduction website (https://bell.webws.biz/lp, the "Website") obtains and how it is handled. It applies to store operators who install the App ("Merchants"), to shoppers who use the App's chat on a Merchant's store ("Visitors"), and to people who browse the Website.

1. Information We Collect

We collect only the minimum information necessary to provide the App.

  • Merchant information — store domain, Shopify API access token (stored encrypted), store currency, and the App's settings (store name, product categories, guidance text, etc.)
  • Product information — product titles, descriptions, prices, availability, image URLs, tags, etc., and embedding vectors generated from them for AI search
  • Chat logs — messages Visitors enter in the chat, AI responses, session identifiers, response timestamps, and similar usage records. The App does not ask Visitors to enter personal information such as name, address, or phone number (please refrain from entering personal information in the chat)
  • Order information — order identifiers, order amounts, and purchased product information used to report chat-attributed sales to the Merchant. We do not collect customer names, addresses, email addresses, or similar data contained in orders
  • Website browsing information — the Website uses Google Analytics to collect pages viewed, referrers, date and time of access, browser and device type, approximate region, identifiers stored in cookies, and similar information. This does not include information that directly identifies an individual, such as a name. Google Analytics is not used in the App's chat (displayed on Merchants' stores)

2. Purposes of Use

  1. Providing product suggestions and guidance via AI chat (the App's core feature)
  2. Improving response quality and investigating issues
  3. Reporting usage and results to the Merchant (analysis of conversation counts, chat-attributed sales, etc.)
  4. Measuring usage and billing based on pricing plans
  5. Responding to Merchant inquiries
  6. Analyzing and improving use of the Website

We do not use collected information for any purpose other than the above.

3. Third Parties and Subprocessors

We do not sell collected information to third parties. We entrust information processing to the following providers in operating the App.

  • Supabase — database (data is stored in the Asia-Pacific region)
  • Google (Gemini API) — generation of AI responses and embedding vectors. Chat messages and product information are processed
  • Vercel — application hosting
  • Shopify — app distribution and billing
  • Google (Google Analytics) — Website analytics. The browsing information described above is sent to Google

4. Retention and Deletion

  • Chat logs — automatically deleted 12 months after collection
  • Merchant data in general — after the App is uninstalled, all data relating to the store (product information, embeddings, chat logs, settings, access tokens) is deleted without delay (in principle within 48 hours)
  • Deletion requests under GDPR and similar laws — we respond to deletion requests via Shopify (customers/redact, shop/redact) and delete the relevant data

5. Security Measures

  • All communications are encrypted with TLS
  • Stored data is protected by database-level encryption
  • Shopify API access tokens are additionally encrypted at the application layer (AES-256-GCM) before storage
  • Data is logically separated per store, so no store can access another store's data

6. Cookies

The App: The App does not use cookies for advertising or behavioral tracking. Only temporary cookies and tokens necessary for functions such as authentication are used.

The Website: The Website uses Google Analytics, provided by Google LLC, to understand how it is used, and collects browsing information using cookies.

  • Recipient: Google LLC
  • Information sent: URLs of pages viewed, referrers, date and time of access, browser and device information, cookie identifiers, etc.
  • Purpose: analyzing and improving use of the Website

For how Google handles this data, see How Google uses information from sites or apps that use our services. You can opt out by disabling cookies in your browser settings or by using the Google Analytics Opt-out Browser Add-on.

7. Requests for Disclosure, Correction, and Deletion

Merchants may request disclosure, correction, or deletion of data relating to their store by contacting us at the address below. Requests from Visitors should, in principle, be made through the Merchant of the store they used (we also respond to deletion requests made through Shopify's mechanisms).

8. Revisions to This Policy

This Policy may be revised in response to legal changes or changes to the service. For material changes, we will give notice by an appropriate method such as posting on this page.

9. Contact

Inquiries about this Policy: info@webws.biz